PT-BR
Recebemos o desafio de desenvolver estande para a Amazon Kindle na Bienal do Livro do Rio de Janeiro em 2017, e para entregar a altura do desafio, idealizamos uma série de ações para o evento, algumas delas começaram a ser desenvolvidas semanas semanas antes. Foi o caso do "Artistas em Ação", evento que aconteceu no Loundry Deluxe, em São Paulo, com a personalização de "Boxys" (mascote da Amazon) de 1,80m por diversos artistas nacionais como @manifestocuticuti, @hiperbolizandoletras, @dessamore, @estudiosinestesia, @biapof e @estiloxilo, peças customizadas que foram expostas posteriormente no estande da Amazon, outras dispostas nos corredores da Bienal (como forma de convite á visita ao estande), além de ter um dos Boxys personalizado ao vivo pelo Pedro Henrique, do @umcartao. Em continuidade á esta ação, foram desenvolvidos papertoys exclusivos com réplicas em miniatura dos Boxys customizadas e foram distribuídas ao público que visitou o estande.
Outras diversas ações aconteceram no estande para reter a atenção do visitante e aumentar a relevância da marca. Foi feito parceria com Cabify para criação de novas contas no site da Amazon durante o evento. Criação do "Advergame", ação interativa com prêmios para visitantes do estande, Bate papo com booktubers e "Meu e-book favorito", painel colaborativo incorporado ao estande da Amazon, no qual o público indicava seus e-books preferidos. Isto tudo dentro de um estande moderno, totalmente personalizado, e que respeitou as aplicações de marca e seu universo.
EN-US
We received the challenge of developing a stand for the Amazon Kindle at the Rio de Janeiro Book Biennial in 2017, and to meet the challenge, we designed a series of actions for the event, some of which began to be developed weeks before. This was the case of "Artistas em Ação", an event that took place at Loundry Deluxe, in São Paulo, with the personalization of 1.80m tall "Boxys" (Amazon's mascot) by several national artists such as @manifestocuticuti, @hiperbolizandoletras, @dessamore , @estudiosinestesia, @biapof and @estiloxilo, customized pieces that were later exhibited at the Amazon stand, others displayed in the Biennale corridors (as a form of invitation to visit the stand), in addition to having one of the Boxys personalized live by Pedro Henrique , from @umcartao. In continuation of this action, exclusive papertoys were developed with miniature replicas of customized Boxys and were distributed to the public who visited the stand.
Other various actions took place at the stand to retain the visitor's attention and increase the brand's relevance. A partnership was made with Cabify to create new accounts on the Amazon website during the event. Creation of "Advergame", an interactive action with prizes for visitors to the stand, chat with booktubers and "My favorite e-book", a collaborative panel incorporated into the Amazon stand, in which the public indicated their favorite e-books. All this within a modern, fully personalized stand that respected the brand's applications and its universe.
EN-US
We received the challenge of developing a stand for the Amazon Kindle at the Rio de Janeiro Book Biennial in 2017, and to meet the challenge, we designed a series of actions for the event, some of which began to be developed weeks before. This was the case of "Artistas em Ação", an event that took place at Loundry Deluxe, in São Paulo, with the personalization of 1.80m tall "Boxys" (Amazon's mascot) by several national artists such as @manifestocuticuti, @hiperbolizandoletras, @dessamore , @estudiosinestesia, @biapof and @estiloxilo, customized pieces that were later exhibited at the Amazon stand, others displayed in the Biennale corridors (as a form of invitation to visit the stand), in addition to having one of the Boxys personalized live by Pedro Henrique , from @umcartao. In continuation of this action, exclusive papertoys were developed with miniature replicas of customized Boxys and were distributed to the public who visited the stand.
Other various actions took place at the stand to retain the visitor's attention and increase the brand's relevance. A partnership was made with Cabify to create new accounts on the Amazon website during the event. Creation of "Advergame", an interactive action with prizes for visitors to the stand, chat with booktubers and "My favorite e-book", a collaborative panel incorporated into the Amazon stand, in which the public indicated their favorite e-books. All this within a modern, fully personalized stand that respected the brand's applications and its universe.
